What if we did that?

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It’s the question that every business should be asking every day and thinking about all the time. The two important bits are ‘what if’ and ‘that’. Without the ‘that’ there can be no ‘what if’. And the ’that’ is the job of…Read More

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The truth well told

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What goes around comes around. Advertising is continually changing but like all art forms it also has a habit of revisiting, recycling and reinventing. The pioneers of advertising tended to focus on dramatising product truths. “A truth well told” was really the underlying…Read More

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