Posted by
johnw, 13 May 2013
Artemis is taking its highly successful ‘Profit hunter’ press campaign into the Ipad editions of national press titles such as The Telegraph. Libertine have taken its existing ‘Anatomy of a Profit’ execution (currently running in national press, posters and taxis) and creat...
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Posted by
johnw, 10 May 2013
Now, I'm not sure I like the sound of Abercrombie & Fitch's founder, Mike Jeffries. If we are to believe the press, his private jet is flown by male air hostesses who have to produce a seating plan for his dogs and have to freshen up regularly with his A&F cologne. Still, from one perspect...
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Posted by
johnw, 10 May 2013
Our latest campaign for Old Mutual Global Investors is live: outdoor (at stations, roadside and on taxis), in press and online, using Geomag Magnetic Construction to create the models featured in the ads. The campaign idea, Building Better Solutions, represents the ability of Old Mutual Global Inv...
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Posted by
willw, 26 April 2013
I was listening to a debate about the press version of the Royal Charter to regulate the press in the light of the Leveson inquiry. A question was raised about forcing newspapers to publish apologies, in a fleeting remark the interviewee alluded to the importance of sincerity. It wasn't picked up ...
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Posted by
johnw, 26 April 2013
Placing a poster of eyes with the words "Cycle thieves we are watching you" reduced thefts by a staggering 62 percent over a 2 year period.
The theory as to why it works makes sense to me. Fear is a strong weapon and the fear of being watched is a deep seated human instinct. Rational thought does...
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