Libertine

The creative agency with a broad mind

Cadbury's Creme Egg - Goo and photos iphone apps

by ursulab 12. March 2010 11:58

Good old Cadbury's have come up with the goods yet again ahead of the Easter Egg rush.

Brilliantly encompassing iphone apps Cadbury have successfully communicated the joy of Creme Eggs to children and adults alike.

Genius.

 

Creme Egg releases goo and photo apps

 

by John Reynolds, marketingmagazine.co.uk 11-Mar-10, 15:53

LONDON - Cadbury's Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.

The first, called Scramble the Egg, is an interactive app which invites users to shake a virtual Creme Egg around the screen, until the egg becomes so excited it bursts its goo all over the screen. Users can also slide and spread the goo around the screen with their fingers. 

The second app, called Egg Marks the Spot, encourages people to visit one of 38 landmarks in the UK and Ireland, including Edinburgh Castle and the London Eye. 

The app uses the iPhone's GPS to guide people to their nearest landmark, where they are supposed to use their cameraphone to take a picture of the landmark. A Creme Egg is superimposed over the picture and users can move it around the screen. 

Users can also click through to www.cremeegg.com to see if they have won a daily giveaway prize.

Both apps are free to download. Once downloaded, the applications will still be accessible after the Creme Egg season finishes on 4 April.

The apps have taken their lead from Cadbury's 'Your country needs goo' digital campaign launched earlier this year.

 

 


Location: PostList
Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Libertine inspired Christian Dior

by philipb 11. March 2010 14:42

Our very own Earl of Rochester has inspired John Galliano for his 2010/2011 Christian Dior collection. Read more


Location: PostList
Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

Currently rated 5.0 by 4 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5


The first ad from Apple for the Ipad

by philipb 8. March 2010 15:16

I want one - badly!
Location: PostList
Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

Currently rated 5.0 by 3 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Libertine gets all academic

by davidp 5. March 2010 13:21

With a list of alumni that reads like a ‘who's who' of the creative world...

...Stella McCartney, Alexander McQueen, Terence Conran, James Dyson, Frank Auerbach, Lucian Freud, Dylan Jones, John Galliano, Gilbert and George, Gerald Scarfe, Paul Smith and who could forget Pierce Brosnan.

It was with great pleasure that Libertine accepted the offer to guest lecture at Central Saint Martins this week on 'Creative Strategy'.

A big thank you to all the students who came along - despite being evacuated at the end of the first day and finishing up in the park!

David


Location: PostList
Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

Currently rated 5.0 by 7 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Ignis PR activity

by philipb 5. March 2010 12:23

The new campaign for Ignis is being covered in the marketing press - read more
Location: PostList
Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkList

Currently rated 5.0 by 3 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5