The truth well told

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What goes around comes around. Advertising is continually changing but like all art forms it also has a habit of revisiting, recycling and reinventing. The pioneers of advertising tended to focus on dramatising product truths. “A truth well told” was really the underlying…Read More

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The Role of Marketing

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It may sound obvious but I don’t think businesses think about it long enough or hard enough before they appoint their Marketing Directors. Here’s an anecdotal example. A Marketing Director I know is adamant that his role is to increase the value…Read More

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New launch for Old Mutual

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This week we’re launching the first consumer and trade campaign for Old Mutual Wealth, the leading retail investment company. The launch supports the rebrand from Skandia to Old Mutual Wealth; the rebrand aligns Old Mutual Wealth with FTSE 100-listed parent group Old Mutual plc. Libertine was…Read More

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Ads Are Like Weeds

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In botany we were taught how plants invade new environments quickly. Anywhere that there is light, water and a few nutrients, plants will fill the space, a new gap in the canopy, a fire, a flood. Anything that creates a niche, plant…Read More

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Looking a Decade Ahead

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This month sees the launch of the new Sarasin & Partners website. The global site reveals the new brand proposition, ‘Looking a Decade Ahead’ and includes a brand film which tells the story of Sarasin & Partners’ investment approach. The design of…Read More

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Watch out for Vitamin D

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It is a continual source of fascination how trends in consumer markets gather pace, particularly when there is no obvious commercial entity funding the growth. This is particularly interesting in the health arena. A good example (and one to watch) is Vitamin D….Read More

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