The Role of Marketing

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It may sound obvious but I don’t think businesses think about it long enough or hard enough before they appoint their Marketing Directors. Here’s an anecdotal example. A Marketing Director I know is adamant that his role is to increase the value…Read More

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New launch for Old Mutual

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This week we’re launching the first consumer and trade campaign for Old Mutual Wealth, the leading retail investment company. The launch supports the rebrand from Skandia to Old Mutual Wealth; the rebrand aligns Old Mutual Wealth with FTSE 100-listed parent group Old Mutual plc. Libertine was…Read More

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Ads Are Like Weeds

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In botany we were taught how plants invade new environments quickly. Anywhere that there is light, water and a few nutrients, plants will fill the space, a new gap in the canopy, a fire, a flood. Anything that creates a niche, plant…Read More

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Looking a Decade Ahead

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This month sees the launch of the new Sarasin & Partners website. The global site reveals the new brand proposition, ‘Looking a Decade Ahead’ and includes a brand film which tells the story of Sarasin & Partners’ investment approach. The design of…Read More

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Watch out for Vitamin D

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It is a continual source of fascination how trends in consumer markets gather pace, particularly when there is no obvious commercial entity funding the growth. This is particularly interesting in the health arena. A good example (and one to watch) is Vitamin D….Read More

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A Libertine with Learning

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Blazing Star: The Life and Times of John Wilmot, Earl of Rochester. The famous painting of the restoration Libertine, John Wilmot, makes up an important part of the agency’s identity. It also now sports the front cover of Blazing Star, the biography  by Alexander…Read More

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Qatar Re : brand identity

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Libertine have been working with the global reinsurance business Qatar Re on their brand positioning and identity.  The new brand identity will appear across all internal and external communications over the coming months: literature and sales support material, office branding, website and digital…Read More

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