Libertine

The creative agency with a broad mind

Rickrolling

by samuelr 28. November 2008 13:45

It's amazing the power of the internet.... 

Rickrolling is an Internet meme typically involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch: a person provides a Web link they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video. The URL can be masked or obfuscated in some manner so that the user cannot determine the true source of the link without clicking. When a person clicks on the link given and is led to the web page he/she is said to have been "Rickrolled" (also spelled Rickroll'd). By extension, it can also mean playing the song loudly in public in order to be disruptive.[1]

Rickrolling in the news.... Click here 


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The future

by philipb 27. November 2008 17:00

Best article I've read in a long time about the future of our business. In the NY Times. Click here


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Beware of astroturfing

by philipb 27. November 2008 16:19

Astroturfing is the name given to running a public relations campaign which is meant to look like spontaneous behaviour, particularly on blogs, but isn't. Motorola have recently been caught out doing this by leading blog site Boing Boing. Here are a couple of examples:

 'I’m so glad my boss isn’t like that! I’m working with Motorola right now, and became a huge fan of the Krave (motorola.com/krave). I especially like the full touch screen display and html web browser. It’s awesome!'

 and more of the same:

'Oh man this looks awesome! I hope they release a version for the Krave by Motorola. Ever since I started working with Motorola I have became a huge fan of the phone (motorola.com/krave). With a full list of features, like a full touch screen, I can’t stop obsessing over it.'

Not exactly subtle and now they have been found out; in fact a Google search for 'ever since I started working for Motorola....' turns up more than a thousand results.


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British Design Classics

by markr 27. November 2008 12:16

The UK has produced some of the world’s most iconic design work of the 20th Century and The Royal Mail are planning to issue a set of first class stamps in January next year, commemorating ten icons of British design. From the distinctive lines of RJ Mitchell’s Supermarine Spitfire fighter and the stylish chic of Mary Quant’s daring mini skirt to the practicality of Robin Day’s Polypropylene chair.

 

The series will also includes Sir Giles Gilbert Scott’s K2 Telephone Kiosk, George Carwardine’s Angelpoise lamp, Sir Alec Issigonis's Mini, Harry Beck’s map of the London Underground network, Aérospatiale-BAC's Concorde, Edward Young’s designs for Penguin Books and the Routemaster Bus designed by a team led by AAM Durrant.

The stamps will be issued on the 13th January 2009. A “prestige stamp book”, issued alongside the stamps, will provide a more extensive background and history of the designs and will be available from The Royal Mail website.


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Who killed Woolworths?

by philipb 27. November 2008 09:37

  As we mourn the (probable) passing of Woolworths, the question is this: who killed it? For while many of us look back with nostalgia to buying pick-and-mix there, in truth how often have you shopped there since? And there's the rub. Although they sold DVDs, toys and clothes, the supermarkets do so too, and much as we despair of the latter's blandness and homogeneity, the fact remains they are very convenient.

  When, in 1909,  first Woolworths opened in Liverpool, the department store concept was novel. Not so now, and the truth is the fortunes of Woolworths in Britain have been on the wane for some years long before our present economic woes.  Adapt or die, such is the law of business and it tried, but alas failed.

  So who killed Woolworths?  We all have.


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