Whilst absent mindedly trawling Youtube the other day I found this little gem.

Trusting Google to place yours ads near related content is one thing ...whether it helps sell your product  is quite another.

 

 

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With bonuses back on the agenda, an ex chairman in hiding and reports of bankers taunting protesters - you’d be forgiven for thinking there’s not a lot of trust left in the financial sector.

It’s certainly a hot topic of conversation here at Libertine. How did it all go wrong, and is it too late to make amends? Well we thought it was finally time to answer these questions with the launch of a new Libertine book. The Trust Diaries won’t be at a bookshop near you, but a limited run of copies will be available on request.

What’s it all about then? Well it’s the until now, unpublished letters of one of our best loved agony aunts and a disgraced corporate officer named Fred. We get back to basics on what trust really means as a human emotion, how different people understand it and which brands do it well and which don’t.

So what did we find? Simply put, companies have to stop thinking like companies and get back in touch with their emotions by being human and occasionally even using the ‘S’ word... Brave stuff when you’re used to KPI’s, corporate reports and data driven results. Off course that's easier said than done which is why we've included a Libertine roadmap to building trust brands. 

But why does it matter we hear bankers ask? I mean let’s face it, “love us or hate us, you have to use us.” Well, no, actually we don’t...

Whilst there’s a lot of aloofness around at the moment (or is it burying heads in the sand), brands that have recognised they need a slice of humble pie will be the ones who come out of this mess ahead. Betrayal takes a long time to forget and the long term implications in the eyes of the public have yet to be seen.

So if you think our agony aunt may have some words of wisdom for you, or you just fancy a light read with some serious thought provokers included, then give us a call.

 

 

 

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The agency hosted a lunch at Home House, the theme of which was 'Freethinking' and Theo Paphitis was our guest speaker.  Although best known from his appearances on  Dragons' Den, he is the entrepreneur behind the success of Rymans and La Senza.  He is also witty, entertaining and down-to-earth, so was a great choice for what we hope will be the first of many similar events.

 

Twenty marketing directors and managing directors came to the lunch. It was an outstanding event, a great atmosphere and lots of interesting discussion was generated.

  
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It seems that someone with a slight dislike of outdoor advertising (or the content on show) has taken it upon his or her self to cross out 30 billboards on the highway into Madrid.

Right on, as some anarchic types might say.

More here. 

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Imagine if ads could be personalised to you based on your profile on social networks such as Twitter and Facebook. Well VW have already tried it using your Twitter profile, dropping in a picture of you in the ad and recommending a model of car just right for you - well that's what it's meant to do. It's early days for this type of contextual advertising and it's probably some years off before it's really good but it is on the way and not only with advertising; all sorts of media content will use it - tv, e-commerce and corporate. There are sure to be huge privacy concerns linked to brands using this kind of information and we can expect to see this become a hot topic of debate as contextual advertising becomes more common, however, it might start to give online advertising greater cut-through and relevance, which so often it seems to lack. Read more
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