This week a new Account Handler joined team Libertine, Monique who has just arrived from New Zealand... and delighted we are too.

She expressed surprise that while out at a restaurant most of her fellow diners ordered Sea Bass rather than Cod. In New Zealand this would be considered idiocy as Cod is obviously far superior. Interesting eh? Or maybe not? But it did get me thinking.

Cod's problem (in the Northern Hemisphere) was there was loads of it and it was easy to catch. The result was it became oversupplied and underpriced. We all grew up neither appreciating its quality or valuing it properly. In the short-term it fed lots of people and the volume suppliers made lots of money. But in the long term nobody won. The Cod themselves certainly didn't benefit; there are hardly any left and we have all ended up deluding ourselves that Sea Bass is better.

Is there a lesson in this? Well it is a reminder that brands that oversupply and underprice need to be very careful in the long term. It is not easy to avoid, particularly in the current climate but brands should fight tooth and nail to avoid becoming commoditised, discounted and obsessed with volume rather than margin. By maintaining some degree of exclusivity and premium pricing the whole brand experience can be transformed. The Sea Bass example proves it: we actually believe that Sea Bass is better than Cod even if those from The Southern Hemisphere think we are all mad.

When was the last time you saw a really big idea? You know, one of those monsters thoughts that tackles a real social need, changes the way we currently think and was just so painfully simple it was brilliant... Alas this is not it. But we’re sure this Malaysian brand thought they’d struck gold when they came up with CoffeeTea, a 2-in-1 mix. However, if the thought of staking an opinion about Katie or Peter brings you out in a cold sweat, the prospect of voting at a general election induces migraines or the issue of a cheek kiss vs handshake leaves you floundering – then maybe, just maybe CoffeeTea will be a god send to you.

The "Skore" graffiti event saw over 100 people attend.

Aswell as clients, staff, gallery owners and journalists over 50 graffiti artists attended. Being a pretty secretive business we are not sure who any of them were but they seemed to enjoy themselves and the office seemed pretty much back to normal the next morning until we noticed a bit of decoration to our very own Lord Rochester picture.