The Kodak Student Film Awards
The Kodak Student Film Awards run every year, inviting the best film school students in the UK to create 30 second commercials. Libertine provided three creative briefs and were on the judging panel. Out of 300 entries, 27 were short-listed as finalists. The awards ceremony took place at Westminster University presided over by Sir Alan Parker. The standard was exceptionally high and good to see the next crop of talented directors emerging in to the light.
At Libertine we have started working closely with fim schools. Engaging content is becoming critical for brands not just in commercials but in social media and other online channels. And keeping the UK at the forefront of this technology revolution will depend on nurturing the right talent and ensuring colleges are encouraging the right sort of creativity.