New Identity For Daisy Group
The telecommunications market is red hot at the moment and particularly in the corporate sector. As the world migrates towards cloud based solutions, VOIP and high speed, data transmission there has never been a better time to be in the market. Libertine have been working with Aim-listed communications group, Daisy, for the last 6 months on their brand proposition and visual identity.
The new identity is being rolled out as we speak based on the new brand proposition, ‘better connected for better returns’.
The Daisy Group was started by entrepeneur Matt Riley. Riley is notable for his success as an entrepreneur,named Ernst and Young’s Young Entrepreneur of the Year in 2007 and more famously his success in the Bank of Scotland Corporate Entrepreneur Challenge where he was awarded £5m in interest free funding and mentoring from Sir Philip Green.
More recently Alan Sugar enlisted the help of Riley to assist him in deciding the winner in the BBC TV series, The Apprentice. The 37-year-old was one of four people tasked with interviewing the final four candidates.