The Case For Creativity
In his beautiful words of wisdom and insight James Hurman concludes his book, the case for creativity:
In every case, the companies that have been the most tenacious in their pursuit of great creativity in their advertising have been the ones outperforming the stock market and enjoying historic periods of financial prosperity. And in every case the leaders of those companies had created a culture of innovation that advertising was just symptomatic of, but which extended well beyond advertising and into culture, the products, and the day to day activities of those companies. A creative day to day that produced the most extraordinary results in the history of the world’s most illustrious companies.