The Eyes Have It
Placing a poster of eyes with the words “Cycle thieves we are watching you” reduced thefts by a staggering 62 percent over a 2 year period.
The theory as to why it works makes sense to me. Fear is a strong weapon and the fear of being watched is a deep seated human instinct. Rational thought doesn’t matter, but eyes watching you even when they are not real eyes triggers a subconcious, irrational fear that effects your behaviour. It doesn’t change your moral outlook, your views and it probably doesn’t change your view on the level of risk of being caught. It simply heightens your fear and that’s enough to change your behaviour.
It’s yet another example of how advertising works; subconciously tapping in to deeply ingrained instincts and emotions rather than logical, concious thought.