Artemis Ipad

Profit Hunter Turns To iPad

Artemis Ipad

Artemis is taking its highly successful ‘Profit hunter’ press campaign into the iPad editions of national press titles such as The Telegraph. Libertine have taken its existing ‘Anatomy of a Profit’ execution (currently running in national press, posters and taxis) and created a ‘pop-up’ book version specifically to utilise the interactive capability of the tablet format. The idea, based on the layered cross-sections normally found in popular biology reference books, emphasises Artemis’ in-depth knowledge on hunting profits. Interactive tabs enable the reader to flip over parts of the Profit bird to reveal muscle and skeletal layers. The ad, built by Libertine’s digital studio, broke today and runs all week in the Telegraph’s Ipad edition which is offering a months free subscription. To see the ad you’ll need to download The Telegraph app for iPad or follow the link: http://libertinelondon.com/3d/