Artemis were our first asset management client, coming to us because they liked our work for Spitfire Ale. The ‘Profit Hunter’ campaign was inspired by the company’s bold, entrepreneurial culture. As Artemis Managing Director Dick Turpin puts it, “Libertine held a mirror up to us and reflected our best side”. The ads polarised opinion at launch, but it’s now one of the most famous and recognisable campaigns in the sector. In its 11th year, the creative idea is used throughout Artemis’s communications.