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Old Mutual Global Investors

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Libertine were appointed for the global launch of Old Mutual Global Investors, formed following the merger of South African-owned Old Mutual Asset Managers and Skandia Investment Group.
The campaign supports the company’s brand strategy of “building better solutions”. It’s aimed at both intermediary and consumer audiences.
The creative idea uses the Geomag magnetic construction kit to create the models featured in the ads. It represents the ability of OMGI to adapt and change to take advantage of market opportunities. The creative idea has also been used throughout the brand’s visual identity, from website to literature.

Particular highlights have been the online ads which have achieved up to six times the average click-through, and the direct mail ideas with real Geomag which are very popular with high retention levels.