Old Mutual Global Investors
Libertine was appointed for the global launch of Old Mutual Global Investors in 2013. The Geomag creative idea, supporting the brand strategy of ‘building better solutions’, has been used throughout the brand’s communications.
The work quickly built brand awareness to levels of much longer-established competitors. Online achieved up to 6 times the average click-through, whilst direct marketing materials (with real Geomag) enjoy unusually high retention levels.