World’s Best Bars
Worldsbestbars.com started out as a very simple brief from Pernod Ricard. How do we build a stronger presence and better relationships with all the style bars opening around the world?
We came up with the idea of Worlds Best Bars. It’s now the world’s No 1 style bar website with over 300,000 unique visitors a month. It features over 2000 bars, in 200 countries.
We developed the concept, built and optimised the site for desktop and mobile, create the content and manage the social media.
We have created a real bar community which has been reinforced through Facebook, Twitter and the social web, and mobile versions. It is a great example of long-term, brand marketing using the digital environment to its full advantage.