Qatar, per capita, is the wealthiest nation on earth. The country has the highest GDP growth rate in the Gulf, itself a fast-growing region. The Qatar Financial Centre Authority is charged with encouraging large financial institutions to locate to Doha under QFC licence in order to do business in the region.
We were appointed as brand consultants to help them define their overall brand proposition, and to subsequently develop advertising and visual identity. This is a big mandate, and has involved many trips to the Middle East and conversations with business leaders across the world.