Founded by Robin Wight, the Ideas Foundation is ten years old this year. It was founded to help fill the gap in our education system, which is singularly poor at encouraging creativity once you’re out of nursery school. It allows students to engage with agencies and client organisations, to discover what we do and what they can do. The charity also encourages those from social and ethnic backgrounds that are not the traditional hunting ground of agencies.
We’ve been working with them for the last few months to develop a new look to take them into their next decade, with ads featuring Foundation alumni for use in schools to encourage others.