Prezzo have around 200 individually-designed restaurants in the UK. Having grown fast and organically, they were faced with the common problem of a disparate visual identity that did not truly reflect the positioning. Prezzo is all about casual dining with an Italian influence. While competing in the frenetic casual dining market it is a brand that prides itself in being a little more special than some of its competitors. Our solution was inspired by current Italian visual themes and has created a strong and distinctive look.