Qatar Re : brand identity

Qre_HeroImage_LibertineBlogLibertine have been working with the global reinsurance business Qatar Re on their brand positioning and identity.  The new brand identity will appear across all internal and external communications over the coming months: literature and sales support material, office branding, website and digital platforms, events and advertising.

It’s been a fascinating project in a technical, business-to-business sector where genuine brand differentiation is rare. The senior management team at Qatar Re are big, creative thinkers who take a progressive and long-term view. It should be a recipe for a great business and a genuinely differentiated brand in the sector.