New England Seafood
As an agency we have worked to position brands, markets and even issues and events. But a brief to position species was a challenge we couldn’t resist. New England Seafood lead the market in the supply of Wild Salmon, Sea Bass, Bream and Tuna.
So our challenge was simple. How to market these species so that more people buy them, more often.
The project has included brand positioning development across all species, an exploration of the opportunity for a branded vs own label offering and development of a digital strategy to drive behaviour change.