New launch for Old Mutual
This week we’re launching the first consumer and trade campaign for Old Mutual Wealth, the leading retail investment company. The launch supports the rebrand from Skandia to Old Mutual Wealth; the rebrand aligns Old Mutual Wealth with FTSE 100-listed parent group Old Mutual plc.
Libertine was appointed as the lead advertising agency earlier in the year having already worked with Old Mutual Global Investors. The new campaign has been created to support the company’s new brand strategy of “We’ll help you get there”. This positions Old Mutual Wealth as an enabler to help their clients achieve their financial goals. The campaign takes one of Old Mutual Wealth’s main branding properties – the green line – and uses it in a number of relevant and interesting ways to show how the company enables its customers to reach the financial future they are hoping for.
Advertising will run in consumer and trade press, outdoor, taxis and in digital media, and as idents on Sky Sports golf coverage.