The Sugar Police for Action on Sugar
We have been working closely over the past few months with the charity Action on Sugar. Everyone knows that too much sugar can be bad for you but what people often don’t realise is just how much sugar is in every-day food. By working with the government and Food Industry, Action on Sugar, a specialist group backed by professionals, is dedicated to raising awareness amongst consumers.
Our brief is to help Action on Sugar do this by highlighting the key products that contain especially high levels of sugar. Our response was to create The Sugar Police, a facebook page that uses humour to show up the shocking facts. The Sugar Police hunt down some of the worst offenders and expose sugar crimes in our everyday food and drink. Have a look for yourself: The Sugar Police