BaByliss Boutique

'BaByliss Boutique'
Over the last few months we have been working with long-standing client BaByliss UK on a new consumer campaign for their Boutique collection – their top end range that gives salon performance at home. The campaign is focused around the moment the tools transform normal every day to beautiful salon styles. It was executed through the line and the campaign included press ads which included an augmented reality element, VOD adverts, and a series of online films supported with social media advertising.