Another year of fools
Every year there seem to be more April Fools pranks put out by brands. The correlation between the number of pranks and corporate uptake of social media is pretty clear to me. However, rather than an indicator of a growing freedom and sense of humour amongst brands perhaps it is a symptom of the opposite. It is the one moment in the year where they can let loose and so grab it with both hands. From 12 o’clock it was back to straight-laced brand communication. Would we all be better off if the sense of humour and, more importantly, self-deprecation stayed for the rest of the year?