Matalan Made for Modern Families

We have been working with Matalan over the last few months to create a brand new TV campaign celebrating modern families of every shape and size. The TV ad features real people and their real families, including, grans, mums, step-dads, single parents and multi-generational families. It is a celebration of all that’s great about modern day families. The ad was directed by Dawn Shadforth and is set to a poem voiced by one of the UK’s most famous poets, Roger McGough. The launch spot is 60 seconds and features a cast of 86 people and one dog.