Winton is an investment management company who use detailed analysis of complex data to uncover predictable behaviour in financial markets, and harness that insight to the benefit of their clients. They approached us to bring this benefit to life. The creative idea uses allegorical situations to dramatise the value of data in predicting outcomes. This helps to bring an aura of approachability and clarity to the business and what it does.
Winton were looking to increase their brand recognition and highlight their ability to use data analysis in ways that give them an edge. The campaign has been well received and is certainly capturing people’s attention – online executions have achieved a click-through rate of over four times the industry average.