New campaign for Go Outdoors
Go Outdoors approached Libertine with a brief to create a TV campaign that celebrates the great outdoors whilst simultaneously promoting their key categories. As the UK’s largest outdoor retail specialist, this meant going on location in Anglesey, Wales, to shoot camping, cycling and fishing scenes, to name a few.
One of the things GO Outdoors pride themselves on is their staff. They are all actively involved or passionate for the outdoors so we decided to cast them for the shoot. Staff at each store (and a few from head office) were all offered the opportunity to apply. The campaign aired in May and will take various ‘brand’ and ‘trade-driving’ formats throughout the year.