Google Asset Management â€“ has a nice ring to itâ€¦
Itâ€™s been suggested that Google is on the verge of entering the investment management industry in the near future. You may be thinking why Google? Well, they already have the ability to track trends through analytics from keyword searches. This gives them a huge advantage when it comes to timing the market providing ample opportunities for outperformance. And their infrastructure and technology can be harnessed to provide real-time insights, creating aÂ peerless advantage in the asset management space.
Plus, Google is already pretty experienced at managing money. Itâ€™s headquarters in California house a trading floor to help the company manage its own money more efficiently. And they’ve also setup Google Ventures to provide venture capital funding to new companies.
All of this, combined with the fact that most other asset managers are in the middle of a techÂ arms race, are we be about to witnessÂ the entrance of a game changer?