Libertine worked with Matalan on the launch of their new brand positioning, ‘Made for Modern Families’. The TV led campaign celebrates the lives of modern families of all shapes and sizes. The launch commercial was a 60 second spot featuring real families (over 100 people in all). The idea uses a poem ( the rhythm of modern life) written and voiced by Roger McGough.
The launch ad was followed by a series of 30 second and 10 second spots, print advertising and PR all exploring the changing face of modern family life.