Scunci is a hair accessory brand. We helped launch Scunci in the Uk. The first product was the Instatwist, an innovative product that braids hair, easily and in seconds. Hair braiding has been on trend for a while and so social media was the obvious channel to lead the launch activity.
Featuring Lou Teasdale, hairstylist of the moment ( to those in the know ) and with a personal Instagram following of 2.7 million, we launched Instatwist on Instagram supported by ads on YouTube and spot TV ads on national TV. The combined activity created the buzz that drove the launch.