Scunci UK InstaTwist Campaign
We have been working with Scunci UK to launch the new Scunci InstaTwist – a hair styling tool that helps you create on-trend twist looks and braid effects.
The campaign has been executed through-the-line including social media, online tutorials, and a TV ad. The product was first launched through social and PR – with the Scunci UK Instagram account organically gaining over 1,000 followers on launch night. The online activity has continued to gain traction, working with Scunci UK to develop engaging online content and grow their follower base, and create a brand new TV ad which broke last night.