Bvb blog

Are you a bobble or are you a beanie?

Bvb blog

Every year Alder Hey Children’s Hospital Charity makes a huge difference to over 270,000 patients and families.  They are leading the way in drug safety and are in the first phase of building a Research, Innovation and Education centre, offering world-class facilities no other European children’s hospital can offer.

 

Last year Alder Hey teamed up with Matalan who created and sold Alphabet scarves to raise money for this admirable charity, bringing in over £650,000. This year, the two came together once more to launch another great campaign: Beanie vs Bobble. With Abbey Clancy, brand ambassador, featuring in the advert and supporting the cause along with many other big names such as Kylie Minogue and Britney Spears, now it’s just up to you to pick your side.

 

There’s a selection of bobble and beanie hats on sale exclusively in Matalan now, with 70% of the sale price going straight to Alder Hey.  Each bobble comes in a matching colour to its beanie opposition and you can make sure it’s an official Alder Hey one by the red tag at the front! At £4 for kids and £8 for adults, the only question remaining is are you a bobble or are you a beanie?

 

Watch our Matalan Bobble vs Beanie Charity Christmas ad for Alder Hey Children’s Hospital Charity and head over to The Drum online to vote for it as ‘Readers Choice’

www.thedrum.com/news/2015/11/23/christmas-creative-work-featuring-leo-burnett-chi-partners-jwt-and-more