We have worked with BaByliss to create a campaign for the launch of their new premium dryer, the BaByliss 3Q. With advanced ionics, a precision brushless motor, powerful air flow, fast drying, lightweight and 10 year motor guarantee, this is BaByliss’ most advanced dryer yet.
The insight for the campaign was that whatever hair style you want to create, the basis of every look is a great dryer. The campaign launched simultaneously as a press ad in fashion magazines such as Vogue, and on Social Media with content including a video tutorial with Fearne Cotton, and video review with acclaimed beauty blogger Really Ree. The TV spot created by Libertine and directed by Oliver Warren was then launched on Wednesday 28th October.