BaByliss Curl Pods

We have created a campaign for BaByliss to launch their brand new product – BaByliss Curl Pods. The Curl Pods have a unique, all-in one design, giving you a roller set without the needs for pins or clips.


The campaign first launched on social media to generate a buzz with some engaging content, including blogger videos and a how-to with Fearne Cotton. These were further pushed out through social advertising including new Instagram ad formats, YouTube pre-roll and Facebook Video ads.  The ad, which was shot in black and white with just the pink Curl Pods in colour, was then launched on TV. It was voiced by Fearne Cotton, created by Libertine and directed by Oliver Warren.