Matalan Christmas TV Campaign
Libertine has worked with retailer Matalan to create their 2015 Christmas TV ads. This year’s campaign builds on last year’s charity campaign raising money for Alder Hey Children’s Hospital Charity. Last year money was raised through the sale of Alphabet Scarves, this year Matalan are raising money through the sale of Bobble Hats and Beanie Hats. The TV ad takes place in a magical 2D world, set to a poem focusing on the different sides of Christmas and the choices families face. Throughout the spot the characters are wearing Matalan’s Official Alder Hey Bobble and Beanie Hats. The poem is read by Abbey Clancy who also appears in the ad.
In addition Matalan will be running product-based ads (both 30 second and 10 second spots) focusing on the magic of Christmas for families of all shapes and sizes. These ads are set to poems read by actress Sarah Parish.
The ads have been created by Libertine London and directed by Richard Crombie.