Cuisinart One Cup Grind & Brew
We have recently worked with Cuisinart to create a press ad to help launch their new premium coffee machine – The One Cup Grind & Brew. We all know fresh coffee tastes better, so the Cuisinart One Cup Grind & Brew freshly grinds your favourite beans for each and every cup. It leaves you with full control over the amount of water and quantity of beans for your preferred strength, and its launch has come just in time for the filter coffee come-back.
The concept behind the campaign is that with this machine you can have your filter coffee fresh, however you take it, and all in the comfort of your own home. The ad was first launched in the Saturday Telegraph Magazine and The Times Magazine at the beginning of December, followed by The Observer and other premium Sunday Supplements.