Artemis: Your nest egg could become a valuable source of income Profits.
Following the changes in the law last year, the freedom permitted for people to seize ownership of their pensions and use them how they wish has been the hot topic in the financial services sector. Last year we produced a campaign for Artemis which portrayed the humble “nest egg”, encouraging the audience to realise the potential of their pension, and to consider the skill of the Artemis hunters in their endeavour to make the most of it. And last week we launched an evolution of this campaign to more striking heights: showing the ordinary egg and a beautiful, bejewelled piece. The message is clear: consider wisely how you use your pension “nest egg”, as it has the potential to become something far more valuable and precious.