CUISINART SOUP MAKER PLUS
We have recently worked with Cuisinart to help launch their brand new soup maker – the Soup Maker Plus.
The Soup Maker Plus has a unique feature – its new slow-stir function. This allows you to keep ingredients moving in the glass jar throughout the cooking process, gently stirring them whilst retaining their texture.
The creative idea is based around the endless possibilities of recipes this function opens up. Dishes such as curries and risottos, which may have seemed too complicated and laborious to make mid-week, are now made easy with the entire cooking process taking place in one machine. With just the touch of a button, suppers from scratch are made simple. This campaign has been rolled out across TV, VOD, print and social media.