BaByliss and The X Factor Tour 2016
For the second year in a row BaByliss UK were the official hair partners for The X Factor Tour. Working with Syco and Freemantle to create some exclusive backstage videos with the contestants, which gave the audience an insight into the looks and how they were created for the tour.
Four main videos were produced, showing you how to get the looks of Louisa Johnson, Lauren Murray, 4th Impact and Che Chesterman. These were pushed out on both BaByliss’ and The X Factor’s social media platforms. The partnership was further supported on BaByliss’ Instagram and Facebook through a ticket giveaway competition.