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National Salt Awareness Week

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In case you haven’t heard, this week (commencing 9/2/16) is National Salt Awareness Week. We have been working with CASH, the body behind the campaign to reduce the amount of salt people are consuming, to help promote the week and inform people about the salt hidden in their everyday foods. We came up with posters that quickly and succinctly illustrate the quantity of salt in staples by using packets of ready salted crisps as currency. When you see how many packets of crisps worth of salt is in a tin of tomato soup you can’t help but pay attention.

 

For more information please visit the CASH website