A change is as good as a rest – the new Instagram logo
A week ago Instagram rolled out their new logo. After just 5 years they have refreshed their branding taking a slightly more psychedelic approach to the nuts and bolts ‘here’s a camera, we’re a photo app’ approach. On the decision to change the logo, Ian Spalter, head designer said: ‘Brands, logos and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty. But the Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better.’ Opinion is divided on the new logo. According to AdWeek, online sentiment analysis shows a 53% negative response from the online community. There’s no denying the simplicity of the logo as it was served as a pretty straight forward visual explanation for what they do. But is change healthy for a brand? Certainly for Instagram it’s not just a logo change they have embarked on but a clean-up of the app making it much cleaner and simpler, which is welcomed. But beyond this the interest that the redesign has sparked has led to coverage in some of the best known media outlets bringing the brand front of mind. So whether it’s to your taste or not, the ignited interest in the brand is certainly no bad thing.