BaByliss Diamond Heated Smoothing and Straightening Brush


We’ve worked with BaByliss on the launch of their new product, the Diamond Heated Smoothing and Straightening Brush.

 

The product was soft launched on social media during the summer through a blogger and celebrity influencer campaign. This included video content created with Fearne Cotton and blogger Emily Canham, and celebrity and influencer sponsored posts that reached over 9.5 million people in BaByliss’ target market. This stirred up a buzz around this brand new product directly amongst their core consumer group and saw an uplift in sales across their own and partner retail channels.

 

The TV spot has just launched which features model Maria Palm, and was directed by Richard Crombie. The Diamond Heated Smoothing and Straightening Brush is available to buy direct from babyliss.co.uk, Boots, Argos, John Lewis and Very.co.uk.