Now Microsoft seems to have a bit of a chip on their sholder. Ever since Steve started teasing them in the playground about being PC they've been desperate to prove the other kids wrong.

The problem is, it all seems a little contrived. The slightly desperate response to Apples 'I'm a Mac' campaign left most people outside of north America cringing. And here's the problem... Cool kids just act cool - they don't waster their time trying to tell you. And it seems Microsoft might have finally twigged this. This latest viral seems aimed at the Jackass generation and whilst there is tenuous link with "make it doable - with Microsoft Office Project 2007" it certainly suggests that they've realised actions speak louder than words. The only question is whether they faked it!