Director Adam Berg has created an epic ‘frozen moment’ cops and robbers shootout sequence which promotes Phillips’ latest entrant into the television market, the CINEMA 21:9.

The film is the centrepiece of the interactive experience. Visitors to the microsite have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.

To view the HR version visit here