Our new TV campaign (which launched in December) will be on screens again at the end of May, through to August promoting summer breaks at Butlins. The creative shows off the luxury, family friendly Shoreline Hotel and Ocean Hotel & Spa.

The launch of the £20 million Ocean Hotel in August last year has had a tremendous impact on sales, and just as importantly new customer bookings, which are currently up 21%. It looks to be another fantastic year for Butlins, with thousands of families choosing a 'staycation' over holidaying abroad. 

The line and positioning we developed for Butlins has been taken on board by the organisation in a way which you rarely see. A lot of the success of ‘Altogether More Fun’ has been the way we developed the new strategy working with every department in Butlins, as well as external architects, interior designers and even fairground ride planners.  Altogether More Fun now seems part of the Butlins culture and influences every decision in the organisation, from entertainment to menu selection.

Butlins are expanding their premium accommodation portfolio with a new hotel at their Bognor Regis Resort.

Ocean Hotel is due to open in August, and is already getting some good coverage from The Sun and The Telegraph.

Even better, Butlins features at number 8 in  The Times 100 Summer Holidays for 2009 survey.  They advise 'We reckon it’s going to be rather trendy this year, so book early'. 

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Throughout 2009 Butlins will be sponsoring Odeon Kids - children's films shown at pocket money prices every Saturday and Sunday morning, and during school holidays. 

It's a perfect tie up for the brand, our 'Altogether More Fun' creative work and great exposure for Butlins to reach their target audience of Mum's, not forgetting of course the kids for that all important pester power!

View our 10" ident, as part of the overall campaign which launches in January.