The first augmented reality iPhone app has now arrived in the iTunes store, enabling users to visualise points of interest in their nearby environment. I wonder how long it will be before we see special offers bolted to the fast food brand signs you can see in the image image??? read more here

"A pair of Second Life entrepreneurs are suing the game's creator, Linden Lab, for allowing other players to sell "knockoffs" of their virtual sex organs, erotic poses, designer clothing, and other trademarked items." Read more here

Check this out for responsive advertsing by a local BMW dealer in reply to a national Audi ad. Audi’s 2009 A4 ad on the left side of the street says “Your move, BMW.” Santa Monica BMW comes back with an M3 ad across the street that says “Checkmate.”

What is the next ad from Audi? Post your answers below...

The new Skittles webpage is a small panel hovering over the Twitter page, which directs users to the company's YouTube channel, the Facebook fan page, its Wikipedia entry and to Skittles photos uploaded on Flickr.

Check it out!

It's amazing the power of the internet.... 

Rickrolling is an Internet meme typically involving the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a bait and switch: a person provides a Web link they claim is relevant to the topic at hand, but the link actually takes the user to the Astley video. The URL can be masked or obfuscated in some manner so that the user cannot determine the true source of the link without clicking. When a person clicks on the link given and is led to the web page he/she is said to have been "Rickrolled" (also spelled Rickroll'd). By extension, it can also mean playing the song loudly in public in order to be disruptive.[1]

Rickrolling in the news.... Click here