Good old Cadbury's have come up with the goods yet again ahead of the Easter Egg rush.

Brilliantly encompassing iphone apps Cadbury have successfully communicated the joy of Creme Eggs to children and adults alike.

Genius.

 

Creme Egg releases goo and photo apps

 

by John Reynolds, marketingmagazine.co.uk 11-Mar-10, 15:53

LONDON - Cadbury's Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.

The first, called Scramble the Egg, is an interactive app which invites users to shake a virtual Creme Egg around the screen, until the egg becomes so excited it bursts its goo all over the screen. Users can also slide and spread the goo around the screen with their fingers. 

The second app, called Egg Marks the Spot, encourages people to visit one of 38 landmarks in the UK and Ireland, including Edinburgh Castle and the London Eye. 

The app uses the iPhone's GPS to guide people to their nearest landmark, where they are supposed to use their cameraphone to take a picture of the landmark. A Creme Egg is superimposed over the picture and users can move it around the screen. 

Users can also click through to www.cremeegg.com to see if they have won a daily giveaway prize.

Both apps are free to download. Once downloaded, the applications will still be accessible after the Creme Egg season finishes on 4 April.

The apps have taken their lead from Cadbury's 'Your country needs goo' digital campaign launched earlier this year.

 

 

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I want one - badly!
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This article on Advertising Age's website discusses how Starbucks has progressed it's social media strategy even further and started to cross the divide between Starbuck's physical and online environments. Chris Bruzzo, VP-brand content and online, says "that the company is benefitting from a trend toward this intersection between digital and physical. We're seeing the beginning of that," he said. "The experiences you have online can translate to rich offline experiences."

They are also doing loads of neat things with Facebook and iphone apps too. Read the full article here

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A new online archive of TV shows has been launched called Seesaw. A number of broadcasters have signed up including BBC and Channel 4. It will feature current shows and old ones. The whole site will be supported by unskippable adverts and there are a number of brands that have already signed up including BT and Diageo. There will, in the future, be a premium service with micro payments for shows and no adverts. This sounds a lot like Spotify for TV and a very good way to monetise old TV shows without running an expensive DVD production. I'm just wondering if they take requests; I want to see Tinker, Tailor, Soldier, Spy again. Head here for the full story and here for the website itself.
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Watch the superbowl TV commercials here. I think that they are pretty uninspiring, especially when you consider it cost $2.6 million dollars for one 30 second spot. Watch them here

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