I want one - badly!
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This article on Advertising Age's website discusses how Starbucks has progressed it's social media strategy even further and started to cross the divide between Starbuck's physical and online environments. Chris Bruzzo, VP-brand content and online, says "that the company is benefitting from a trend toward this intersection between digital and physical. We're seeing the beginning of that," he said. "The experiences you have online can translate to rich offline experiences."

They are also doing loads of neat things with Facebook and iphone apps too. Read the full article here

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A new online archive of TV shows has been launched called Seesaw. A number of broadcasters have signed up including BBC and Channel 4. It will feature current shows and old ones. The whole site will be supported by unskippable adverts and there are a number of brands that have already signed up including BT and Diageo. There will, in the future, be a premium service with micro payments for shows and no adverts. This sounds a lot like Spotify for TV and a very good way to monetise old TV shows without running an expensive DVD production. I'm just wondering if they take requests; I want to see Tinker, Tailor, Soldier, Spy again. Head here for the full story and here for the website itself.
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Watch the superbowl TV commercials here. I think that they are pretty uninspiring, especially when you consider it cost $2.6 million dollars for one 30 second spot. Watch them here

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In the latest edition of satirical magazine Private Eye, our latest online work for Henderson New Star has come to their attention. A coincidence rather than a deliberate keyword match on the word 'shark' though. 

 

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