Trekstock, the music and fashion charity raising awareness and support for young people with cancer, have announced details of it’s 10,000 HEARTS T-SHIRT CAMPAIGN which launches tonight, with a Pop-Up Shop in central London.

Trekstock have collaborated with ten international bands/artists with a UK presence over the upcoming festival season, to design a limited edition charity t-shirt, kindly supplied by fashion brand Gio Goi. Designs will be coming from Bloc Party, Delphic, Devendra Banhart, Ellie Goulding, Foals, The Horrors, Little Boots, Local Natives, The Maccabees, Yeasayer and a very special design in support of Save BBC 6Music. All t-shirts will be priced at £10 and will be available at the pop-up shop from 1 July — 15.

The pop-up store will be doubling up as a gallery space to help bring the place alive, exhibiting exclusively commissioned and donated artworks by some of the U.K’s leading names in street art. Artists include; Eine, Eelus, Blam, David Walker, Mysterious Al, Probs, Motorboy, Stika, photographer Alex Bartsch, and our favourite German; Ronzo! The works will be on display for the duration of the pop-up shop, with an added opportunity to win works via an online competition at the end of the event.

‘10,000 Hearts’ Pop-up store | 65-67 Broadwick Street | W1

I had the chance to sit in on a lunchtime session this week with our Creative Director – Russell to walk through some very successful campaigns like Lynx, Old Spice and the Compare the Market to name a few. One of the key points that Russell made was to be in a mindset to push the everyday boundaries we have on creative work.

So with all this in mind I couldn’t help looking at each of the campaigns shown which made me realise how much colour is used to influence how we live every part of our lives. Throughout history, colour has expressed and represented status, religion, origin, feelings and much much more. To be able to afford clothing or other possessions in certain colours meant you were wealthier than most, as some ingredients to produce specific colours were not available everywhere.

These days we see more colour in commercial and residential architecture, interior design, art and installations, events, retail and hospitality.We also see more colour in products — from aircraft to fashion to everyday items — and in many of the advertising and communications.

Perhaps it was the recessionary economy that enticed designers to use more colour, and attracted the rest of us to it. Whatever the underlying reasons, we see more colour and we love it.

To celebrate Tate Modern’s 10th anniversary, the gallery will host No Soul For Sale – A Festival of Independents.

For this free arts festival, Tate Modern is inviting over 70 of the world’s most innovative independent art spaces, not-for-profit organisations and artists’ collectives, from Shanghai to Rio de Janeiro, to take over the Turbine Hall. The festival will fill the iconic Turbine Hall space with an eclectic mix of cutting-edge arts events, performances, music and film on 14-16 May 2010. The gallery will stay open until midnight on Friday 14 and Saturday 15 May for late night events. Tate Modern first opened on 12 May 2000 and over 45 million visitors have passed through the gallery’s doors since.

Scrawl Collective artists' Phil Ashcroft, Will Barras and Cat Johnston have been invited to participate in No Soul For Sale. Over the course of the weekend, the artists will be taking part in a live-painting collaboration across a six-metre wall on Tate Modern's Turbine Hall Bridge.

More info on the festival over on the No Soul For Sale website.

The world of advertising is full of change. Here's a short film which documents and salutes a craft which deserves its dues, the art of painting ads large scale on the sides of buildings, which continues today, even in the light of more economic methods such as large format printing. A real skill I think you'll agree.

The game of marketing has changed fundamentally. Taking out uninspiring, run-of-the-mill print and TV ads doesn’t fly any more. Marketing a brand effectively requires exceptional ideas and concepts that are entertaining and unusual enough to capture the imaginations of today’s cynical, ad-wary consumers. Our advice is to go beyond the traditional media to capture your audience in other platforms as well – offline brand experiences that DEMAND consumer attention. 

Brave, new, exciting, entertaining offline experiences are talked about, blogged about and spread through social media. This is viral marketing at its best and most effective. If the idea is good, nothing can stop its spread. We spend all of our waking hours evaluating and creating such ideas. We see more innovation and ideas and concepts each day than we ever thought possible and the ideas we've created have achieved incredible attention.