So your in your house - you've got your Iphone and Ipad out doing your usual stuff.  

We'll that is until you accidently throw it in the garbage.  Watch Eric's Boehls video here as he records a diary to retrieve his Ipad and Iphone via MobileMe.  

 

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I had the opportunity to attend a very interesting NMA live event recently on how Apple’s new Ipad is set to change how brands and agencies market themselves to consumers. So far the Ipad has sold over 1 million units in 28 days (probably more as I write this); thats twice as much as the Iphone did which is a very positive sign that future in this area is set to change. This is great news for many media agencies who will start developing a whole host of applications for consumers.

One of the key discussion points around the event was how much high quality work will be required from both content producers and advertisers in agencies. The user interface (IU) and user experience (UX) is far more engaging than previously used on other website applications and other devices. New methodologies around interactive design and usability are leading many agencies to rethink how they work in this area. Many of the applications that have so far been developed are starting to extend to users spending twice the amount of time on engaging with brands. This is great news for advertisers and the like wishing to get a ROI.

With this is mind the Berger has developed the Popular Science + digital magazine with a rich media interface.

Their project can be viewed here 

With the emergence of the Ipad and the applications the future certainly looks exciting for many as traditional print media platforms moving across on to a digital platform. Its not just about print moving into digital – it about digital moving into spaces previously dominated by print.

Stay tuned for more articles on all things Ipad.

  

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BBC are launching a new iplayer with social networking built into it which will allow users to share their favourite shows via facebook and twitter. They will also help search for commercial channels' content by linking to it if people search through iplayer. The player will now also customise itself to your viewing habits offering you related content and, no doubt, shows that others with similar tastes like. 5 years ago the internet was going to be the death of TV; if marketers can find a way to engage with this level of interaction it could be the making of it. It will certainly make recognising how successful TV shows are, as per the blog about new metrics for TV, much easier. See the full story here

 

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There was quite an interesting article in the Evening Standard yesterday about a new type of digital poster. It includes a camera that can recognise the viewer's gender and alter the ad accordingly, the obvious application would be advertising clothing.The camera can also measure views and dwell time and because it is digital this means that an ad that is not having impact can be removed alomst immediately and replaced. If you have seen Minority Report that is exactly the type of thing it will be. Read more here
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Location: PostList