Libertine have been working with longstanding client HMV for both the UK and ROI, on their new Sale Campaign, which broke yesterday.

The TV campaign is also being supported in press and instore.

 

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Libertine produced some rich media banners for Butlins to promote summer breaks. The brief was to change perceptions with a new target audience that hasn't necessarily considered Butlins as a holiday destination previously. The idea is to inspire and motivate through engaging, relevant video footage. The banner has no branding until the last two frames where it is revealed it is a Butlins ad.

We have seen a huge increase in response rates where average click through rates have jumped from 0.04%, to 0.3%.

Click below to view the banner.

 

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We recently helped Spitfire Ale launch a trade campaign called Operation Landlord. Spitfire wanted to give landlords not already stocking Spitfire on a regular basis, added reasons to do so. This first phase consists of a two-pronged attack: edgy, funny, point-of-sale, for deployment around pubs was sent to landlords, and an on-cask text-to-win prize draw has been created where landlords can win their rent paid for a year. The campaign was promoted via trade press advertising and a campaign website where landlords can request the POS to be sent to them. The  campaign is now nearly over and so far it has been a fantastic success with sales up around 15% year-on-year.

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Following on from the success of the World's Best Bars mobile internet version, we have just launched the new WBB iPhone App. Click here to download.

World's Best Bars is a site for people who care about what they drink and where they drink. It features listings and reviews of over 2,500 of the world's most glamorous, innovative, exciting and prestigious bars, from stylish cocktail lounges to chic nightclubs. The World's Best Bars app allows you to search for bars around your current location, or look for one in another area either by name or postcode. Once you've chosen your bar you can read up on the latest user reviews and get step by step directions from wherever you are. Whether you're interested in stylish design, the latest in mixology trends, fine wines or just want to relax with a glass of beer and watch the world go by then World's Best Bars should be able to help.

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Last Friday saw Libertine compete in the annual HMV 5 Aside football tournament in aid of their Charity Partner -  CLIC Sargent.

With 40 teams competing from the music, film, games and new media sectors,  the event was co-sponsored by EA Sports and Xbox 360 and held at Goals Wembley.

Team Libertine got off to a fantastic start with a string of solid victories, and went from strength to strength as the afternoon progressed. They succeeded in getting through to the semi-finals on penalties, only to be piped to the post by Shine PR Communications, and coming in a very respectable 4^th position over all.

The tournament winners were newcomers to the event, - Careline.

The day raised  approx £15,000 for CLIC Sargent and was a roaring success! An amazing effort, and a fantastic day in aid of a very worthwhile cause.

Well done Team Libertine, and looking forward to next year's tournament already!

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