Ignis breaks with a new £2m advertising campaign this week. They manage over £65bn worth of investments and have a unique structure that allows their fund managers more freedom to generate strong performance for investors. The campaign which runs in outdoor posters, taxi's, national and trade press as well as online uses the line 'the licence to perform' and takes a humorous approach based around the classic spy movie genre. It's a very distinctive campaign for Ignis designed to create disruption in a crowded market. It taps into a unique aspect of the business and the company's personality has allowed us to be quite challenging and creative.

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Worldsbestbars.com is an international Pernod Ricard sponsored site created and managed by Libertine featuring over 2,000 style bars. Each month the site generates around 300,000 unique visits and due the increased use of smart phones, 5% of site users are already accessing the site via mobile devices.

February sees the launch of the World's Best Bars mobile site. Users will now be able to navigate more easily, browsing through their nearest bars using GPS or searching for specific bars by name or location. They'll also be able to let us know what they think by uploading bar reviews while on the move.

Although more stripped back and functional than the main site, the mobile version will retain WBB's newest feature, expert's choice reviews.

Its really useful while on the move, so bookmark it on your phone!

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This Christmas HMV teamed up with Disney to create a cinema ad that will warm the coldest of hearts.  The ad is a series of clips from Disney films through the years timed to the infamous Poges track - Fairytale Of New York and was produced by Libertine.  Click below to see the fabulous resuluts!

Cinema - 3_11_09.mpg (4.42 mb)

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On Monday  HMV's (one of our clients) Christmas countdown was kick started by their annual conference.  After a day talking business with all the labels and suppliers HMV work alongside, it was time to dim the lights  and let HMV stage a live show that displayed why the company’s recent expansion into live events can only mean great things for the industry.

First on was the compare of the evening, comic Stephen Kamos, who did a great job of warming up the crowd before the electric Friendly Fires (first of the music acts) took to the stage.   Their techno/rock tunes made them the ideal band to quite literally get the party started.   Following the Friendly Fires the audience was treated to more comedy from Manchester’s Jason Manford whilst the stage was prepped for the next live act The Cribs.  The evening was brought to an end by Kasabian who as always played a thrilling live set.  All in all a superb evening with great music, comedy and atmosphere!

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We've just launched Patak's new website having been appointed as their digital agency a few months back. The website launch marks Patak’s first major brand activity since Associated British Foods acquired the company from the founding Pathak family in May 2007.  Of course, we started the project with a detailed look at the sector and the brand.  We very quickly realised that the love the Pathak family have for Indian food is very much shared with the love that us Brits have for curry and so we thought the best way of bringing the brand and the family to life was to build their first ever online cookbook.

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