Good old Cadbury's have come up with the goods yet again ahead of the Easter Egg rush.

Brilliantly encompassing iphone apps Cadbury have successfully communicated the joy of Creme Eggs to children and adults alike.

Genius.

Creme Egg releases goo and photo apps

by John Reynolds, marketingmagazine.co.uk 11-Mar-10, 15:53

LONDON - Cadbury's Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.

The first, called Scramble the Egg, is an interactive app which invites users to shake a virtual Creme Egg around the screen, until the egg becomes so excited it bursts its goo all over the screen. Users can also slide and spread the goo around the screen with their fingers. 

The second app, called Egg Marks the Spot, encourages people to visit one of 38 landmarks in the UK and Ireland, including Edinburgh Castle and the London Eye. 

The app uses the iPhone's GPS to guide people to their nearest landmark, where they are supposed to use their cameraphone to take a picture of the landmark. A Creme Egg is superimposed over the picture and users can move it around the screen. 

Users can also click through to www.cremeegg.com to see if they have won a daily giveaway prize.

Both apps are free to download. Once downloaded, the applications will still be accessible after the Creme Egg season finishes on 4 April.

The apps have taken their lead from Cadbury's 'Your country needs goo' digital campaign launched earlier this year.

Gemsta.com, which launched in December last year, was developed by real world architects, landscapers, interior designers and programmers to create a photo-real world across a number of ‘islands', complete with light reflections on rippling water and the sound of rustling palm trees. Using the latest Flash animation technology, visitors can travel through different virtual arenas, browsing various shopping categories and clicking on brand ‘posters' to be taken through to that retailer's website. 

At Gemsta, you can buy everything from mobile phones and insurance to women's fashion, homeware or gifts. The first ever 3D Virtual Farmers Market (vfmuk.com), which launched this January, takes care of your food and drink. Using the latest games technology, this site lets you ‘stroll around' a 3D farmers market and ‘meet' the producers behind the products.

So whats the future?
In an era of iPlayer, Xbox and Playstation, when we take virtual exercise on our Nintendo Wii and watch movies such as Avatar in 3D, it seems only natural that we should be able to shop online in the same intuitive way. On Second Life, the virtual world, users interact and carry out activities via avatars, which they can send in to shops to pick up and try on items of clothing and pay with virtual money. While Gemsta and Virtual Farmers Market are not quite at this stage yet, at the rate technology develops, such an experience - but this time using real money and buying real items - cannot be far away.

The future of shopping - to be continued.

Libertine's latest exhibition is Guy Portelli: Heart Throb, which runs from Wednesday 17th March for six weeks.

Portelli's sculptures have been selected from his Pop Icon Collection and express the presence and stage persona of performers such as Jimi Hendrix, Amy Winehouse and The Spice Girls.

Click here to watch Guy's pitch to the Dragons.

The project is a chamber in which the viewer is surrounded by LCDs displaying synchronised imagery from Google's Street View or Google Earth, giving the effect of flying through landscapes - including Google Earth's latest seabed imagery.

The Teletransporter a great invention for letting men go to the bar with their mates without having to worry about the girlfriend.