Good old Cadbury's have come up with the goods yet again ahead of the Easter Egg rush.

Brilliantly encompassing iphone apps Cadbury have successfully communicated the joy of Creme Eggs to children and adults alike.

Genius.

Creme Egg releases goo and photo apps

by John Reynolds, marketingmagazine.co.uk 11-Mar-10, 15:53

LONDON - Cadbury's Creme Egg is launching two free iPhone apps as part of its digital marketing campaign in an effort to drive up sales.

The first, called Scramble the Egg, is an interactive app which invites users to shake a virtual Creme Egg around the screen, until the egg becomes so excited it bursts its goo all over the screen. Users can also slide and spread the goo around the screen with their fingers. 

The second app, called Egg Marks the Spot, encourages people to visit one of 38 landmarks in the UK and Ireland, including Edinburgh Castle and the London Eye. 

The app uses the iPhone's GPS to guide people to their nearest landmark, where they are supposed to use their cameraphone to take a picture of the landmark. A Creme Egg is superimposed over the picture and users can move it around the screen. 

Users can also click through to www.cremeegg.com to see if they have won a daily giveaway prize.

Both apps are free to download. Once downloaded, the applications will still be accessible after the Creme Egg season finishes on 4 April.

The apps have taken their lead from Cadbury's 'Your country needs goo' digital campaign launched earlier this year.

The Teletransporter a great invention for letting men go to the bar with their mates without having to worry about the girlfriend.

On New Year's Day in 1994 there were an estimated 623 websites. In the entire world. That was practically yesterday.

I read that stat in The Week last week, along with this quote:-

"There has not been, in the history of mankind, anything that has changed so dramatically as computer communications, in terms of the rate of change". This comes from Steve Crocker, part of the team that made one computer connect remotely with another in October 1969 at the University of California. (As an aside, Tim Berners-Lee came much later. His contribution to the internet can be likened to UCal inventing flight, and him inventing the jet engine.)

So, a passing thought. We wrestle with the New Digital World and suffer the paranoia that maybe someone else knows something we don't, or is doing something we could be. But perhaps we should remember that when we're dealing with an entity that's expanding faster than the universe, it's not about staying ahead of it but about getting behind it, using it for our needs rather than being a slave to it, and taking advantage of it as it suits us. There, feel better now...

A decent PR coup for Artemis today. At Cowes last week Artemis had their two boats in the Artemis Open 60 Challenge race. The Artemis Ocean Racing sponsorship is not a cheap exercise, but it engages potential investors and influencers at a different level to conventional advertising. (Or even the rather unconventional advertising that Libertine does for them). Certainly it can create coverage in places beyond the norm.

So last week we have rock boy Bryan Adams on one boat (keen sailor and raised decent cash for his charity), and Zara Phillips with big boyfriend Mike Tindall on the other, Artemis The Profit Hunter. This led to a five-page well branded spread in Hello! magazine. It's easy to knock sponsorship, and it can be slow burn. However coverage like this (to a readership of around 1.9 million women and 22 men) provides strong support for the Artemis brand. It's not better or worse than advertising, it adds value in a different way, and the two together contribute powerfully to the media multiplier effect.