Promoted tweets and promoted trends are two ways of advertising on Twitter. Big advertisers such as Sony, Starbucks, Disney and Nike have been using them but are they working? Nobody really knows as there have been no results issued and this article on Clickz conjectures how well they are doing.

Promoted Tweets are the original Twitter ad format, having beenintroduced in April. They appear in Twitter search results, targeted to keywords. For instance, in Starbucks' recent campaign, search queries for "Starbucks" and "coffee" produced a brand appearance at the very top of the results.

Promoted Trends, meanwhile, came into play last month and entail an all-day listing at the bottom of a list of worldwide trending topics oneach user's Twitter homepage. Clicking through the Promoted Trend buttons takes a user to a search results page with the brand's tweet at the top. Links to landing pages are typically incorporated in the tweet. For instance, Disney linked to a Fandango.com tickets page with a discount code while pushing "The Sorcerer's Apprentice" on the micro-blogging site. 

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Open Leadership a great book by social web guru, Charlene Li. 'Be open, be transparent, be authentic' are the current leadership mantras - but companies often push back. Traditionally business is premised on the concept of control and yet the new world order demands openness. As Li explains, openness requires more rigour and effort than being in control. This book explains how leaders can tap in to the power of social technology and use social media to be open whilst maintaining control. It shows how Facebook Twitter, YouTube et al can improve efficiency, communication and decision making for organisations. A must read.
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Having been to a number of emerging technology and new media conferences of late and there was one that really caught my eye.  Oh yes - this might not be to everyones taste.  The future in this area looks very exciting indeed!

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So your in your house - you've got your Iphone and Ipad out doing your usual stuff.  

We'll that is until you accidently throw it in the garbage.  Watch Eric's Boehls video here as he records a diary to retrieve his Ipad and Iphone via MobileMe.  

 

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Libertine produced some rich media banners for Butlins to promote summer breaks. The brief was to change perceptions with a new target audience that hasn't necessarily considered Butlins as a holiday destination previously. The idea is to inspire and motivate through engaging, relevant video footage. The banner has no branding until the last two frames where it is revealed it is a Butlins ad.

We have seen a huge increase in response rates where average click through rates have jumped from 0.04%, to 0.3%.

Click below to view the banner.

 

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